RANKIN

Rankin's advertisement photography is very unique and bold.

I love the simplicity and style of his Nike advertisement as it is very powerful and straight to the point. It has quite a raw-warrior feel to it making it stand out and show the true pride and meaning inside of the photograph. Also I have enjoyed his studio work on the 'Equinox made me do it' pieces. They have inspired me and helped me see how I want my images to look.  

'Nike'

Colours and Boldness. Rankin uses them so well in his advertisement, the ideas are great and really reach out and people can understand there meaning.

I have even taken a liking to Rankin's more unusual yet powerful pieces such as the 'Jitrois' image above. Rankin's work expands over a variety of styles and has helped me see what more I can add to my pieces.